Reach more than 5 million highly-active users with Propel
We're the #1 app for reaching low-income Americans.
Engage with users who receive government benefits
Top brands use Propel to market to lower-income families across the country.
1 in 4
SNAP households use Propel
80M+
monthly app visits
$34B
spent by Propel users on EBT in 2023
$114B+
total EBT grocery spend in 2022
Get in front of millions of savings-driven consumers
If you want to reach Americans who receive government benefits, you’re in the right place.
Leverage Propel’s best-in-class mobile app to connect with households that receive SNAP, WIC, Medicare, and Medicaid. Propel serves users highly relevant and contextual information about their public benefits—unlike general media channels.
Get in touch to see how your brand can make the most of Propel.
Propel users, at a glance
Propel’s users are racially and ethnically diverse, heads of household, and making the buying decisions for their families.
5 million women
1 million Medicare-eligible
4 million Medicaid-eligible
845K Hispanic-identifying
2.3 million SSI & SSDI-eligible
Some of the industries that see the biggest returns
Healthcare
Grocery
Telecomms
Utilities
Mission-driven. Measurable impact.
Strengthened by partnerships, Propel aims to improve the lives of millions of low-income families. Leverage our team’s expertise to drive your business goals.
Online sales
Lead generation
Brand awareness
App installs
Your target audience is on Propel
Talk to our partnerships team to build your custom advertising plan.