Photo of the Propel team, a group of about 60 people all smiling and excited to be together in person.

Strengthening America’s safety net since 2014

Our mission

Propel builds modern, respectful, effective technology that helps low-income Americans improve their financial health. 

Mother and daughter sharing food

Our vision

Financial volatility is a fact of life. And when families face financial hardship, they’re met with tools that are outdated, broken, and hard to navigate.

We founded Propel because we recognized that the tech industry hadn’t pulled its weight in solving real social problems.

So we’re changing the system for low-income Americans by building a business that works for our users, and for our company. The more low-income Americans we help, the more Propel grows.

While tech alone won’t solve poverty, it can play a much bigger part in improving America’s safety net. And we’re proud to lead the charge.

Because everyone deserves to get through each month with dignity—and a little extra.

Our leadership

Our investors

Jeff Kaiser of Propel talking with Sandra Johnson in Cobble Hill, Brooklyn
Jeff Kaiser of Propel with Sandra Johnson in Cobble Hill, Brooklyn. Credit: Nicole Craine for The New York Times

Learn more about what we do

See how we serve millions of low-income Americans. Keep up with the latest news from the Propel team.